Perspectives Millward Brown

Perspectives is a collection of the most recent Millward Brown published articles, Points of View, and Knowledge Points. Formerly printed as a yearly publication, it is now digitally produced quarterly in order to keep our clients and contacts updated on industry trends, and how their brand can best differentiate itself within the changing consumer world.

Topics vary by industry and category but focus on brand equity, brand strategy, creative development, digital effectiveness and channel optimization as well as overall brand health and performance.